Geared towards hotels, bed & breakfasts, attractions, hospitality and tourism businesses
• Identify six easy green actions that can save you hundreds of dollars in under a year
• Figure out what customers are looking for when they seek out “green travel”
• Save money on advertising and marketing while increasing awareness
Green Tourism Webinar
Save the Planet, Save Your Bottom Line
Audio Webinar with PDF Powerpoint presentation
Plus, you'll receive a BONUS Green Tourism Self-Audit Guide
Green Certifications White Paper AND
$10 Free Advertising Trial in EscapeMaker's Green Travel Section!
Download for Only $39.00
Registrants will be directed to a secure payment form and then
instructions to download files. May be subject to State sales tax. 
Don't be intimidated by the term "going green!" Co-hosts Caylin Sanders of EscapeMaker.com and Jennifer Woofter of Strategic Sustainability Consulting will explain the basics of green tourism, both how to improve the eco-sensitivity of your operations and how to communicate your green activities and market them to potential visitors.
In this fun 45-minute webinar, you’ll also learn:
• What are the key environmental impacts in the tourism industry?
• How can smaller lodging facilities “go green” on a budget?
• How can I effectively communicate a green brand?
• How can I create a "green package" for eco-minded guests?
• How can I leverage existing partnerships to increase revenue?
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OUR SPEAKERS:
Jennifer Woofter - Founder & President of Strategic Sustainability Consulting
Ms. Woofter draws upon more than a decade of experience in the fields of organizational sustainability, corporate social responsibility, and socially responsible investing.
She has worked with more than 50 clients on projects including Green Auditing, Sustainability Master Planning, Carbon Footprint Analysis, Stakeholder Engagement, Training and Facilitation, and Sustainability Reporting. She currently manages the SSC Consultant Network, an association of more than 450 professionals with expertise in virtually every area of sustainability.
Ms. Woofter is a member of the International Society of Sustainability Professionals (ISSP) and Net Impact, and has authored a number of sustainability-related articles and reports. She speaks regularly on panels, working groups, and at conferences. Her leadership helped SSC become an EPA EnergyStar Partner, an EPA WasteWise Partner, and a member of the EPA and DOT “Best Workplaces for Commuters” program. She has been featured in a variety of publications, including a profile in the Washington Post, regular contributions to Entrepreneur Magazine, and interviews in Inc. Magazine, Deliver Magazine, Sprig.com, SustainLane, Management Consultant Quarterly, and the Maryland Daily Record. In 2007, she received a citation from Maryland State for her contributions to promoting green business.
Ms. Woofter holds a Bachelor of Science degree in Political Science from the University of Oregon, and a Master of Arts in Political Science from Virginia Tech. She also holds a Master of Science in Strategic Leadership Towards Sustainability from the Blekinge Institute of Technology in Karlskrona, Sweden.
Caylin Sanders - Founder & President of EscapeMaker.com
Ms. Sanders, originally from Los Angeles, graduated Drew University in Madison, New Jersey, with a major in theatre and art. Focusing on design and marketing, she worked for DC Comics, Time Warner, Giraldi Suarez Productions and JP Morgan.
In early 2000, Ms. Sanders founded EscapeMaker.com, a guide to weekend getaways and day trips within a day's drive or train ride from New York City. It has been recognized by The Daily News, NBC News, Fox 5 TV, ABC 7 TV, The New York Times, Business Week, Time Out Magazine and The Wall Street Journal as a forerunner in local content. Regular advertising clients include I LOVE NY, Amtrak, Marriott and Metro-North.
Ms. Sanders was honored with a small business award from S.C.O.R.E for her success with EscapeMaker.com and contributions to the tourism industry, and by the New York State Tourism & Hospitality Association for her work as a board member. In addition, she speaks on best E-Marketing practices, packaging and destination promotion to various tourism and lodging associations throughout the Northeast, including the American Hotel & Lodging Association.
Download for Only $39.00
Registrants will be directed to a secure payment form and then
instructions to download files. May be subject to State sales tax.
Green Tourism Webinar
Save the Planet, Save Your Bottom Line
Audio Webinar with PDF Powerpoint presentation
and BONUS Green Tourism Self-Audit Guide, Green Certifications White Paper
$10 Free Advertising Trial in EscapeMaker's Green Travel Section
