E-Marketing Seminars
In September 2000, Caylin Sanders launched EscapeMaker.com - a site focusing on local getaway destinations.
The site has established itself as a leading online guide to local weekend getaways and day trips within the Northeast - recognized by Fox 5 TV, ABC 7 TV, The New York Times, Business Week, and The Wall Street Journal as a forerunner in local content.
In addition, Ms. Sanders speaks on E-Marketing practices, packaging and destination promotion to various tourism associations across the Northeast.
Any of these workshops can be combined for
a full day of fun and creativity!
| EMARKETING 101 This session will teach you how to promote your destination through niche websites, search engine optimization, link exchanges, cross promotion and search engine marketing. Maximize the value of your website! Topics include: • The annotated ABC's of a good website • How to track site visits and user behavior • How to integrate reservation booking systems • Determine your target markets and reach them • An overview of industry trends and forecasts • Maximize your exposure with e-mail... and the new SPAM laws • Create the perfect package for your target market • Identify strategic partners and co-op opportunities • Search engine placement and optimization • Identify your keywords and your unique description • Maximize your CRM and your ROI Seminar Length: 3 hours |
| E- MAIL MARKETING & SEARCH ENGINE OPTIMIZATION Geared to those who are comfortable with the internet and have a web presence, but need a refresher on how to manage it and maximize their E-Marketing IQ. Attendees will leave with a workable list of simple things they can implement in order to see immediate results! Topics include: • New Trends in Tourism Industry Websites & Technology Updates |
| PACKAGING PALOOZA! Geared to membership associations localized in one area who need to get their creative juices flowing! Attendees will leave with at least 3 viable packages, immediate action steps, plenty of new contacts and ideas to promote their location, service or product! Topics include: • New Trends in Packaging |
| SOCIAL MEDIA & GREEN E-MARKETING Get traffic and save the planet at the same time! Geared to those seeking to be more responsible and effective in their destination promotion, this seminar highlights best practices for getting your message out through social media and in a more eco-friendly, affordable way: |
TESTIMONIALS:
"Thank you for presenting at The Finger Lakes Tourism Institute. As always, you were a dynamic engaging presenter!!"
-- Cynthia Kimble, President
Finger Lakes Tourism Alliance, NY 2008
"Excellent seminar! Thank you! You sure have given us 'food' for thought. This is a good way to introduce our franchisees to e-marketing!
-- Louise Crespin, Marketing Director
Hospitality International, NJ 2007
"Thanks so much for a great presentation -- very practical and hands on, which makes it even more important for us to convey to our students! "
-- Professor Claudia Green
Tisch Center for Hospitality, Tourism, and Sports Management , NYU 2007
"Thanks for speaking at the International Hotel, Motel & Restaurant Show (IHMR&S) this year - we got some really great feeback from our attendees about your session!
-- Kimberly Miles, Vice President of Public Relations
American Hotel & Lodging Association (AHLA) 2005
Wonderful job! Our attendees said they want you back next year!"
-- Rachel Monte, Special Events Director
I LOVE NY Governor's Conference 2005
"Great job speaking. We've gotten nothing but great comments on your session. We'd like to have you speak in October for our Educational Workshops! "
-- Debbie Trulli Cassale, Events Director
New York State Hospitality & Lodging Association 2005
"..an interesting presentation with good useful facts - helpful, informative & knowledgeable!"
-- Donna Gushue, Innkeeper
Empire State Bed & Breakfast Association 2004
"Excellent presentation! Would love to have you back again!"
-- Thom Wilks, Membership Director
Connecticut Lodging Association 2003
BIO:
Caylin Sanders, Founder, CEO & President, launched EscapeMaker.com in September of 2000. Echoing the trend of Americans taking getaways closer to home and within a day's drive, EscapeMaker.com focuses on getaway destinations accessible by car and mass transit from the New York City metro area.
Ms. Sanders originally from Los Angeles, attended Drew University in Madison, New Jersey, majoring in theatre and art. After graduating Drew in 1995, Ms. Sanders worked in sales & marketing and design for firms like Time Warner-DC Comics and JP Morgan in New York City. In her spare time, she explored the surrounding area on local weekend getaways and day trips. After debilitating carpal tunnel surgery preventing her from intensive computer work, Ms. Sanders devised a way she could re-enter the workforce by using her sales and marketing experience to start her own local travel business.
In early 2000, Ms. Sanders attended entrepreneur-training classes held by the Brooklyn Economic Development Corporation, who would later connect her with S.C.O.R.E. and Community Capital Bank. After extensive research on trends in the travel industry, Ms. Sanders decided she had a viable business concept and proceeded to look for funding. In September 2000, her loan for $100,000 was approved by Community Capital Bank and Ms. Sanders launched the site from a storefront office in Park Slope, Brooklyn.
The site has established itself as a leading online guide to local weekend getaways and day trips within the Northeast - recognized by NBC News, Fox 5 TV, ABC 7 TV, The New York Times, Business Week, and The Wall Street Journal as a forerunner in local content. In addition Ms. Sanders speaks on E-Marketing practices, packaging and destination promotion to various tourism associations throughout the Northeast.
In 2005 EscapeMaker.com was granted a contract by I LOVE NY to promote tourism around the state. In addition, Ms. Sanders was honored with a small business award from S.C.O.R.E for her success with EscapeMaker.com and contributions to the tourism industry, and in 2007 by the New York State Tourism & Hospitality Association for her work as a board member.
EscapeMaker.com travels around the Northeast featuring partner advertisers in their tradeshow weekend getaway pavilion - most recently at the Philadelphia Travel Show and The New York Times Travel Show and in 2009, The GLBT Expo and The Adventures in Travel Expo.
In 2008 EscapeMaker.com received a grant from the NY State Department of Agriculture & Markets to promote New York Agri-tourism in a series of webisodes that will be webcasted through 2010.
Also In 2009, the site relaunched with a new design, a themed package focus, improved lodging searches, social bookmarking tools and an expanded itinerary making feature for users.
Contact Caylin Sanders at 718-398-5766 for more information about customizing your event and speaking fees.
