Escapemaker E-Marketing Seminars

E-Marketing Seminars

caylin sandersCaylin Sanders, originally from Los Angeles, graduated Drew University in Madison, New Jersey, with a major in theatre and art. Focusing on design and marketing, she worked for DC Comics, Time Warner, Giraldi Suarez Productions and JP Morgan.

In early 2000, Ms. Sanders founded, a guide to local weekend getaways and day trips near New York City. It has been recognized by The Daily News, NBC News, Fox 5 TV, ABC 7 TV, The New York Times, Business Week, Time Out Magazine and The Wall Street Journal as a forerunner in local content. Regular advertising clients include I LOVE NY, Amtrak, Marriott and Metro-North. 

Ms. Sanders was honored with a small business award from S.C.O.R.E for her success with and contributions to the tourism industry, and by the New York State Tourism & Hospitality Association for her work as a board member. In addition, she speaks on best E-Marketing practices, packaging and destination promotion to various tourism and lodging associations throughout the Northeast, including the American Hotel & Lodging Association. 
In 2009, relaunched with a CPC advertising option, themed package section, travel niche articles, improved lodging searches and a "green getaway" self-audit rating system.

In 2010, EscapeMaker received an Emmy Award from the National Academy of Television Arts and Sciences - NY for their
spring webisode in a four-part series focusing on the Agri-tourism of New York State.

In 2011, EscapeMaker hosted the first of its kind "Green Getaways, Local Food & Travel Expo" in Brooklyn, NY. The annual Expo features wineries, farms and local destinations and lodgings that are committed to sustainability -- all within a day's drive of New York City or accessible by mass transit. In 2014 and 2015 the site will launch a pop-up store and a shuttle to area events.

Any of these workshops can be combined for
a full day of fun and creativity!


This session will teach you how to promote your destination through niche websites, search engine optimization, link exchanges, cross promotion and search engine marketing. Maximize the value of your website! Topics include:

• The annotated ABC's of a good website
• How to track site visits and user behavior
• How to integrate reservation booking systems
• Determine your target markets and reach them
• An overview of industry trends and forecasts
• Maximize your exposure with e-mail... and the new SPAM laws
• Create the perfect package for your target market
• Identify strategic partners and co-op opportunities
• Search engine placement and optimization
• Identify your keywords and your unique description
• Maximize your CRM and your ROI

Seminar Length: 3 hours


Geared to those who are comfortable with the internet and have a web presence, but need a refresher on how to manage it and maximize their E-Marketing IQ. Attendees will leave with a workable list of simple things they can implement in order to see immediate results! Topics include:

• New Trends in Tourism Industry Websites & Technology Updates
• E-Newsletter and RSS Marketing
• Search Engine Optimization Basics
• E-Marketing Co-op Programs
• Creating an E-ditorial and an SEO Calendar
• Capitalizing on Your Target Market's "EQ"

Seminar Length: 3 hours


Geared to membership associations localized in one area who need to get their creative juices flowing! Attendees will leave with at least 3 viable packages, immediate action steps, plenty of new contacts and ideas to promote their location, service or product! Topics include:

• New Trends in Packaging
• Packaging Basics
• "Speed Dating" and Networking
• E-Marketing Your Package and Co-op Programs
• Upselling and Perceived Value
• Capitalizing on Your Target Market's Needs

Seminar Length: 2.5 hours


Get traffic and save the planet at the same time! Geared to those seeking to be more responsible and effective in their destination promotion, this seminar highlights best practices for getting your message out through social media and in a more eco-friendly, affordable way:

• Reducing Your Carbon Footprint -
 Top 12 Green Tips
• Creating a Green E-Calendar
• RSS Tutorial
• Social Media Tools: Blogging, Twitter & Facebook

Seminar Length: 75 minutes




"Thank you for presenting at The Finger Lakes Tourism Institute.  As always, you were a dynamic engaging presenter!!" 
-- Cynthia Kimble, President
Finger Lakes Tourism Alliance, NY 2008

"Excellent seminar! Thank you! You sure have given us 'food' for thought. This is a good way to introduce our franchisees to e-marketing! 
-- Louise Crespin, Marketing Director
Hospitality International, NJ 2007

"Thanks so much for a great presentation --  very practical and hands on, which makes it even more important for us to convey to our students! "
-- Professor Claudia Green
Tisch Center for Hospitality, Tourism, and Sports Management , NYU 2007

"Thanks for speaking at  the International Hotel, Motel & Restaurant Show (IHMR&S) this year -  we got some really great feeback from our attendees about your session!
-- Kimberly Miles, Vice President of Public Relations
American Hotel & Lodging Association (AHLA) 2005

Wonderful job! Our attendees said they want you back next year!"
-- Rachel Monte, Special Events Director
I LOVE NY Governor's Conference 2005

"Great job speaking. We've gotten nothing but great comments on your session. We'd like to have you speak in October for our Educational Workshops! "
-- Debbie Trulli Cassale, Events Director
New York State Hospitality & Lodging Association 2005

" interesting presentation with good useful facts - helpful, informative & knowledgeable!"
-- Donna Gushue, Innkeeper
Empire State Bed & Breakfast Association 2004

"Excellent presentation! Would love to have you back again!"
-- Thom Wilks, Membership Director
Connecticut Lodging Association 2003

Contact Caylin Sanders at 718-398-5766 for more information about customizing your event and speaking fees.