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ESCAPEMAKER.COM GETAWAY
SURVEY RESULTS*
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SURVEY TITLE:
Where will you travel to before October 1, 2005 |
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These
results based on a sample of 562 participants
68% Women
32% Men
79% with children
100% living within a 50-mile radius of New York City
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1. What states will you
most likely visit in the
Northeast and Mid-Atlantic? All that apply.
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State |
March 2005 |
August 2005
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New Jersey |
54.8% |
54.3% |
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Pennsylvania |
61.9% |
51.4% |
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New York |
69%
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39.5% |
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Maryland
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31% |
18.1%
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Virginia |
16.7% |
18.1% |
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Connecticut |
50% |
17.4% |
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Massachusetts |
59.5%
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15.6%
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Delaware |
19% |
12.7%
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Maine |
21.4% |
9.1% |
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Vermont |
31%
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6.5% |
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Rhode Island
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26.2%
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4.7% |
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New Hampshire |
14.3% |
4.3% |
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2. How many local weekend
getaways do
you think you will take before October 1, 2005?
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Number |
March 2005 |
August 2005
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2 weekends
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28.6% |
27.5% |
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3 weekends |
21.4% |
22.1% |
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1 weekend
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19% |
18.1% |
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4 weekends
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14.3% |
15.6% |
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5 weekends
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7.1% |
4% |
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0 weekends
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5% |
3% |
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3. How long will you
visit on average?
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Number |
March 2005 |
August 2005
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2 nights |
54.8% |
45.7% |
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3 nights
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16.7% |
21% |
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1 night |
21.4% |
12.7% |
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a daytrip
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7.1% |
12% |
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5-7 nights |
0% |
4.1% |
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4 nights |
0% |
3.3% |
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1 week or more
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0% |
1.1% |
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4. How will you get there?
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Mode |
March 2005 |
August 2005
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Car
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81% |
91.3% |
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Airplane |
4.7% |
3.3% |
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Bus
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11.9% |
2.2% |
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Train |
2.4% |
2.2% |
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Ferry |
0% |
0% |
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Bike |
0% |
0% |
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On foot
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0% |
0% |
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5. What types of getaways
are you interested in?
All that apply.
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Type |
March 2005 |
August 2005 |
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Family/Kids |
26.2%
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68.8% |
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Beach |
59.5% |
42.4% |
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Romantic Travel
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79% |
28.6% |
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Outdoors/Recreational
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35.7%
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19.2%
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Festivals |
33.3% |
17.8% |
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Lake/River |
50% |
16.7% |
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Mountains |
45.2% |
15.2% |
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Casino |
26.7% |
13.8% |
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Ski |
23.8% |
9.8% |
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Wineries/Vineyards |
35.5% |
8.3% |
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Single Travel
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26.2% |
8% |
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Arts & Crafts |
14.3% |
7.6% |
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Historic/Cultural |
33.3% |
7.2% |
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Golf |
4.2% |
6.2% |
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Country |
33.3% |
5.8% |
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Performing Arts/Music |
4.8% |
4.3% |
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6. What kinds of physical
activities are you interested in?
All that apply.
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Type |
March 2005 |
August 2005 |
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Parks & Scenic Areas |
54.8% |
35.9% |
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Spas |
30% |
32% |
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Biking |
35.7% |
29.7% |
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Horseback Riding |
35.2% |
26.8% |
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Hot Air Ballooning |
26.2%
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26.2%
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White Water Rafting/
Tubing |
31% |
24.6% |
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Boat Rentals/Charters
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35.5%
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20.7%
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Camping
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23.6% |
20.3% |
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Fishing |
21.4% |
18.5% |
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Canoe/Kayaking |
26.5% |
15.2% |
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Pick Your Own Fruit |
42.9% |
14.4% |
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Golf
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14.4% |
14.1% |
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Hiking |
31% |
13.8% |
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Skiing /Snowboarding
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23.8% |
12.7% |
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Paintball |
4.3% |
12% |
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Rock Climbing
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4.8% |
10.9% |
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Scuba Diving |
14.3% |
6.9% |
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Sailing Schools |
7.1% |
3.3% |
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7. Who will you most
likely take with you?
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Travel Companion |
March 2005 |
August 2005 |
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Your family
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11.9% |
42% |
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Your children
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9.1% |
35.9% |
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Your spouse
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42.1% |
34.1% |
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Your friend/partner |
36.9% |
31.2% |
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Your business associates |
0% |
.7% |
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8. What kind of accommodations
will you most likely stay in?
All that apply.
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Type |
March 2005 |
August 2005 |
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Hotel
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61.9% |
61.2% |
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Motel |
31% |
27.9% |
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Bed & Breakfast |
45.2% |
15.6% |
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With family/friends |
7.1% |
15.2% |
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Campsite |
9.5% |
8.3% |
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Country Inn
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33.3% |
5.8% |
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Rental/Share |
4.8% |
4.7% |
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9. What is the most determining
factor of where you will book accommodations?
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Factor |
March 2005 |
August 2005 |
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Price per night
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50% |
38.8% |
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Package Offerings
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31% |
37.7% |
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Location |
16.6% |
17.4% |
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Dates Available
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2.4% |
6.2% |
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10. How much will you
spend on average on a getaway per person?
(transportation, meals and accommodations included)
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Quantity |
March 2005 |
August 2005 |
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$200-$400
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47.6% |
29.7% |
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$400-$600 |
28.6% |
20.3% |
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$100-$200 |
10.9% |
14.5% |
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$600-$800 |
4.8% |
12.7% |
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$100 or less |
0% |
7.2% |
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$1000-$1500 |
1.2% |
6.5% |
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$800-$1000 |
4.5% |
6.5% |
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$2000 or more |
0% |
1.4% |
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$1500-$2000 |
2.4% |
.7% |
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In addition, in our free
form answer section travelers commented on specific places they were planning to
visit, the 10 most common were:
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March 2005 |
August 2005 |
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1. Hudson Valley,NY |
1. Jersey Shore, NJ |
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2. Long Island, NY |
4. Atlantic City, NJ |
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3. Lancaster/Amish Country,
PA |
5. Poconos, PA |
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4. Delaware River, PA/NJ |
3. Delaware River, PA/NJ |
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5. Coastal Connecticut,
CT |
2. Hamptons/Long island,
NY
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6. Berkshires, MA
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6. Catskills, NY
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7. Jersey Shore, NJ |
7. Washington D.C./Baltimore,
MD |
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8. Catskills, NY |
8. Cape Cod. MA
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9. Washington D.C./Baltimore,
MD |
9. Berkshires, MA |
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10. Boston, MA |
10. Coastal Maine, ME |
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