Award Part of I LOVE NEW YORK “Green Heart NY ” Tourism Initiative:
New Green Heart Logo, Green Itineraries, Green Certified Hotels and Restaurants

Kaity Tsui and her mother of Manhattan. "Greenest New Yorker"
Award designed by Nicola & the Newfoundlander of Brooklyn, NY.
They make handicrafts, gifts and awards – all from recycled and
reclaimed materials.

NEW YORK, April 22, 2010 – I LOVE NEW YORK, ( www.iloveny.com/greenheart), New York State’s tourism promotion agency, has named New York City resident Kaity Tsui the winner of the first-ever “Greenest New Yorker” award. New York State along with EscapeMaker.com introduced the contest to celebrate individuals who were doing their part in keeping the Empire State green and making earnest efforts to preserve the environment in recognition of the 40th anniversary of Earth Day.

Tsui’s winning accomplishments include serving as Tree Care Coordinator for MillionTreesNYC; co-chair the New York University (NYU) Green Alumni Network Steering Committee; serving as Secretary of the Board of Directors of the Green City Challenge; and serving as a contributing writer for One Earth Network, Inc. Additionally, Tsui volunteers for organizations such as Green Drinks NYC, Just Food, New York Cares, the New York City Office of Recycling Outreach and Education, Trees New York and Teens Turning Green—all while completing her Master Composter and Citizen Pruner certificates.

The presentation was made at a special Earth Day event at Chef and author Mario Batali’s award-winning Certified Green Restaurant® Del Posto in Manhattan. Batali was among a panel of notable celebrities and eco-conscious New Yorkers who served as judges for the competition, which was run in conjunction with EscapeMaker.com.

Additional judges included Josh Dorfman, author of "The Lazy Environmentalist on a Budget,” and Sundance Channel host of his own show “The Lazy Environmentalist”; actor Peter Facinelli, star of The Twilight Saga movies and Showtime’s “Nurse Jackie” show; nationally renowned, eco-friendly and healthy home interior designer Robin Wilson, who’s high profile projects include Robert F. Kennedy Jr’s “Green House” and the renovation of former president Bill Clinton’s Harlem office; and renowned architect Morris Adjmi, who’s current work includes the LEED gold High Line Building and a LEED platinum building for New York University.

"The winner of the Greenest New yorker contest serves as an inspiration to all New Yorkers to do their part to protect New York State’s environmental resources," said Governor David A. Paterson. "Tsui’s title serves as a reminder that sustaining the environment has a double benefit for the people of our great State by improving the lives of others through conservation efforts while also producing economical benefits for millions of New Yorkers. The concept of greening our society was created by challenging the conventional wisdom that economics and environmentalism did not mix. Now, as we nuture the eco-certified industry through the Green Heart Initiative, we can serve as a national model for environmental management and green tourism, attracting increased revenue from travelers and creating tens of thousands of tourism-related jobs."

"Earth Day is about inspiring awareness and appreciation for the Earth’s environement," said Peter Davidson. Executive Director of Empire State Development. “Kaity is a wonderful example of someone who works tirelessly to protect the environment. She truly recognizes that conserving, improving and protecting our natural resources and the environment is something that needs to be done both in the home and when traveling throughout our State. We are honored to present the first Greenest New Yorker title to Kaity — her passion and commitment goes above and beyond what we could have hoped for in a winner.”

Green Heart Addition to iconic Logo Unveiled

Empire State Development also unveiled a new "green heart" in its famous I LOVE NEW YORK logo as part of an initiative that includes promoting green-certified restaurants and hotels as well as the State’s parks, beaches, waterways and mountains. I LOVE NEW YORK has chosen ten must-see iconic green travel destinations for 2010 that span the State’s 11 tourism regions. The destinations include national icons such as Niagara Falls State Park, the Catskills and the Adirondack high peaks, among others. Special itineraries around these destinations will be promoted on the newly re-launched www.iloveny.com/greenheart website and will be promoted as well in the State’s Tourism collateral.

When a traveler chooses one of the ten iconic green destinationbs they will find itineraries that may include an eco-certified hotel to stay in, severl green restaurants to choose from, activities and events that are green in nature, from hiking to snowshoeing to visiting a farm, winery or eco-certified spa. They will also be able to travel all summer at a "green" 20 percent discount on Amtrak or rent a hybrid car from Enterprise.

As the Grand Prize winner, Tsui will receive her choice of an I LOVE NEW YORK Green Getaway, which includes a three-day, two-night package for two people to her choice of one of the ten iconic green destinations.

According to Carol Ash, Commissioner of New York State’s Office of Parks, Recreation and Historic Preservation, the Greenest New Yorker award and Green Heart Initiative is just the first step in an ongoing effort to reward and promote environmental stewardship and New York State’s abundant natural assets.

"It is important that for the State to not only honor every day individuals like Kaity who are eco-friendly, but to also celebrate those iconic locations that embody green travel." said Ash. "From Niagara Falls to the Finger Lakes, Thousand Islands, Letchworth and Saratoga, New York’s greenest and greatest treasures draw tens of millions of visitors every year — not only beacause they are affordable vacation destinations right in our own backyard, but because there’s nothing else like them in the world."

New York State Department of Environmental Conservation Commissioner Pete Grannis stated that, while the Greenest New Yorker award is a once-a-year event, the job of protecting the environment is year-round and requires everyone’s participation.

“On Earth Day, we are gratified to see so many enthusiastic people working to protect New York’s environment,” said Grannis. “This award and this Green Heart NY initiative help raise awareness about the critical need to continue to work to protect New York’s water, air and natural resources for future generations to come.”

Caylin Sanders, President of EscapeMaker.com said “we are so happy to be a part of this day honoring Kaity, and thankful to the many New York hotels and bed and breakfasts around the state for donating their “green getaway” packages. Their new eco initiatives and long term sustainability goals show a true commitment to greener travel which our users really appreciate.”


About New York State
New York State features 11 beautiful vacation regions.  New York’s attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown.  Whether it’s wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers.  For more information visit www.iloveny.com/greenheart.  Media can find press releases and more at thebeat.iloveny.com.

About EscapeMaker.com
EscapeMaker.com is an online guide to local hotels, B&B’s, vacation rentals, events and festivals, and weekend getaway and day trip destinations within a day’s drive or train ride of New York City. For more information visit: http://www.escapemaker.com/