| October 2006
ADVERTISER NEWSLETTER
 In this issue: | | | | | • | Winter Packages | | | | • | Upcoming Consumer Show | | | | • | Education | | | October EscapeMaker
Advertiser Awards go to... Terns Inn & Cottages in West Harwich, MA for their awesome kayaking package!
AND
Grandlady by the Sea in Highlands, NJ for their creatively named "Two Bikes & a Nude Beach" package!
• Advertisers' Resources | | | | Dear Advertisers,
 Post your packages now! Believe it or not, the winter season is right around the corner! We need your Winter and Ski packages now! All will be featured on our Winter/Ski page.
 EscapeMaker.com is a sponsor of the
Philadelphia Daily News Travel Show November 4-5.
All adveriser hotels, B&B's and attractions are
invited to send up to 50 brochures and all chambers of commerce and convention & visitor's bureaus may send up to 250 travel guides for us to distribute on your behalf.
NOTE: Please condense your shipment to 1 BOX or envelope and send directly to EscapeMaker.com at 172 5th Avenue, Brooklyn, NY 11217. ** SHIPMENTS MUST BE RECEIVED BY NOVEMBER 1ST** Free Tickets: We have a limited number of free tickets to the show for advertisers. Please send us an email to request up to 2 tickets. First come first serve! Email us for free tickets! TOP 20 QUESTIONS FOR THE TOURISM E-MARKETER
 At the recent New York Governor's Conference on Tourism in Rochester, EscapeMaker advertiser Stephanie Miller, of Steuben County, NY received EscapeMaker's highest accolade: The 2006 E-Nobel Prize in E-Marketing!
Stephanie answered most of the following questions with a "YES!" Can you? If you can answer "YES!" to more than 10 questions you are well on your way to having a well-rounded e-marketing campaign. The key to having a successful campaign is diversifying your strategies by getting traffic and knowledge from different avenues. 1. Did you make a design or programming update to your
website this year?
2. Do you have multiple domains pointing to your website?
3. Do you track what's going on with your website?
4. Do you look at it more than 1x per month?
5. Have you put something in place to acquire email addresses?
6. Have you looked into hiring an SEO agency/person?
7. Have you looked into Yahoo SEM/Google Ad words?
8. Have you placed any web advertising in the last 6 months?
9. Have you started a newsletter or email campaign?
10. Do you know the difference between CPC and CPM?
11. Have you posted packages on your website?
12. Have you looked into getting an RSS Feed?
13. Have you purchased a .travel domain?
14. Do you have a separate section for meeting planners & media?
15. Do you know your page ranking/position in Google/Alexa?
16. Do all your emails go out with your signature with URL?
17. Have you looked into starting a blog?
18. Do you know some html or how to use Dreamweaver/WYSIWYG program?
19. Do you know if all your hotels/members/partners are linking back to you and you to them?
20. Have you looked into SMS/Text Messaging? Interested in bringing an e-marketing seminar to your area?
See our seminars page! |
